Privacy Policy
Our Commitment to Your Privacy
Liverpool Car Sales is committed to protecting your personal information and being transparent about how we use it.
This Privacy Policy explains what information we collect when you visit our website or contact us, how we use that information, and what rights you have under UK data protection law.
Please read this policy carefully. By using our website, you agree to the practices described here.
Our business address is:
Liverpool Car Sales
Chapel Street
Prescot
L34 5QR
United Kingdom
What Information We Collect
We may collect the following personal information when you use our website or contact us directly:
- Your full name
- Your email address
- Your phone number
- Your postal address
- Details about your current vehicle (for part exchange or sell a car enquiries)
- The nature of your enquiry
- Any other information you choose to share with us via our contact or enquiry forms
We also collect certain non-personal technical information automatically when you visit our website, including your IP address, browser type, pages visited and the time and date of your visit. This information is used only for website analytics and security purposes and cannot be used to identify you directly.
How We Use Your Information
We use the personal information you provide to us for the following purposes:
- To respond to your enquiries about our vehicles, finance options or services
- To process part exchange or vehicle valuation requests
- To send you information you have specifically requested
- To keep a record of your contact with us for customer service purposes
- To comply with any legal obligations we are subject to
We will not use your information for unsolicited marketing without your consent. We will not sell, rent or trade your personal information to any third party for their own marketing purposes.
Cookies
Our website uses cookies. A cookie is a small text file stored on your device when you visit a website. Cookies help us understand how visitors use our site and allow certain features to work correctly.
We use cookies for the following purposes:
- To understand how visitors navigate and use our website
- To remember your preferences during your visit
- To support the security and performance of the site
- To enable third party services such as Google Maps and analytics tools
You can choose to disable cookies through your browser settings at any time. Please be aware that disabling cookies may affect how some parts of our website function.
Our third party service providers, including Google, may also set their own cookies when you visit our website. We do not control how those cookies are used. Please refer to the relevant third party privacy policies for further information.
Third Party Services
We use a small number of trusted third party services to operate our website and respond to enquiries. These may include:
- Google Maps, to display our location on the contact page
- Google Analytics, to understand how visitors use our website
- Finance partners, who may receive enquiry details when you request a finance quote
Where we share your information with third parties, we do so only to the extent necessary to provide the relevant service. These third parties are not permitted to use your information for any other purpose.
We are not responsible for the privacy practices of third party websites linked from our site. We encourage you to read the privacy policy of any external website you visit.
Data Security
We take the security of your personal information seriously. Access to personal data held by Liverpool Car Sales is restricted to authorised staff only, and we take appropriate technical and organisational measures to protect your information against unauthorised access, loss or disclosure.
While we take every reasonable precaution, no website or electronic system can be guaranteed to be completely secure. If you have any concerns about the security of your personal information, please contact us directly.
How Long We Keep Your Data
We will only retain your personal information for as long as is necessary to fulfil the purpose for which it was collected or to comply with legal obligations.
Enquiry and contact form data is typically retained for up to 12 months. If you enter into a transaction with us, we may need to retain relevant records for longer in line with our legal and accounting obligations.
You may request deletion of your personal information at any time. See the Your Rights section below for more details.
Your Rights Under UK Data Protection Law
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal information:
- The right to access the personal information we hold about you
- The right to request correction of any inaccurate or incomplete information
- The right to request deletion of your personal information, where applicable
- The right to restrict how we process your information in certain circumstances
- The right to object to our processing of your personal information
- The right to data portability, where applicable
- The right to withdraw your consent at any time, where processing is based on consent
- The right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details in the section below.
If you are not satisfied with how we handle your request, you have the right to complain to the ICO directly:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: www.ico.org.uk
Helpline: 0303 123 1113
Links to Other Websites
Our website may contain links to external websites for your convenience. These links do not indicate any endorsement or approval of those websites.
Once you leave our website by following a link, we have no control over the content or privacy practices of the destination website. We recommend that you read the privacy policy of any website you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be published on this page with an updated date shown at the top.
We encourage you to review this page periodically to stay informed about how we protect your information. Continued use of our website after any changes have been published constitutes your acceptance of the updated policy.
Contact Us About Your Privacy
If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how we have handled your information, please get in touch with us directly.
Liverpool Car Sales
Chapel Street
Prescot
L34 5QR
United Kingdom
Get in Touch With Our Team
Our team is here to help. Whether you have a question about your data or want to know more about our cars and services, we are always happy to hear from you.